Your new brand, on the files you already have
The Design Engine moves existing decks, documents, data sheets, design files and video onto your new identity in weeks, in the formats your teams already use.
Why rebrands stall
A rebrand launches with a new guide, a new template and a new website. Everything already in circulation stays behind. A typical rebrand touches 215 assets and takes seven months from first talks to rollout, and marketers rank updating those assets as the hardest part.1 At enterprise scale the count runs into the thousands: sales and demo decks, Word documents, InDesign data sheets, Illustrator artwork, Figma files and product videos. Every file still on the old brand dilutes the investment in the new one.
- A template only covers new workA new template covers what comes next. The thousands of files already in circulation stay on the old brand until someone rebuilds each one by hand.
- Each format needs different handsDecks live in PowerPoint, documents in Word, data sheets in InDesign, artwork in Illustrator, product design in Figma and demos in video. Each takes its own tools, its own specialists and its own timeline.
- Source files go missingCollateral built by past agencies often survives only as a PDF. Updating it means rebuilding it from scratch.
How an enterprise rebrand works
The Design Engine learns the new brand from your own templates and guidelines, then moves each existing asset onto it. The PowerPoint, Word, InDesign, Illustrator, Figma or video file comes back native and editable. Content, structure and data carry over, while logos, type, color, layouts and imagery follow the new identity. Nothing reaches a customer until it passes.
Your brand, compiled
The new identity, built from the templates and guidelines you already approved, becomes the reference for every team.
Existing files, converted
Masters, themes, logos, type and color are updated inside the native file, so slides, pages, artboards, frames and video stay editable. Assets that only survive as PDFs come back as working files.
Every file, checked
Each converted asset is checked against the brand before release, with a record of what changed, so off-brand files stop reaching customers.
What changes for your team
- Your new brand, everywhere, soonerThe new identity reaches every file in weeks rather than quarters, so launches, sales cycles and events run on one brand from day one.
- Lower rebrand costFile-by-file migration that would consume months of agency and in-house hours runs as one program, for a fraction of the hours.
- No new platformEvery asset comes back as the native file it started as, in the tools your teams already license, with no new seats or logins.
A global cybersecurity company had a working template the day after its new identity arrived, with its decks and data sheets close behind.
Frequently asked questions
How long does an enterprise rebrand take?
A typical rebrand touches 215 assets and takes about seven months from first talks to rollout. The Design Engine converts existing files in weeks, so the new brand reaches your file library much sooner.
Do we need the original source files?
No. Collateral that only survives as a PDF can be rebuilt as a working PowerPoint, Word or InDesign file on the new brand.
Can we rebrand the PowerPoint template and existing decks together?
Yes. The new template comes first, then existing decks move onto its masters and layouts, with content and charts kept.
Will the converted files stay editable?
Yes. Each file comes back as the same native file type, with real masters and layers, so your teams keep editing in the tools they use today.
How do we keep new files on brand after launch?
New files and AI drafts get the same check before they go out, so the new brand doesn't slowly slip after launch.
See your new brand on your old files.
Send us the new template and a few files from before the rebrand. On the call you’ll see them converted and scored.
Sources
- Bynder, “2023 Rebranding Study Reveals New Data,” survey of 1,002 marketers, 2023.