One company, one brand, from the day the deal closes
The Design Engine moves an acquired company's decks, documents, data sheets, design files and video onto your brand in weeks, as native files, with a small team in control.
Why integration rebrands slip
Global M&A set a record in 2025: 50,810 deals, 617 of them worth a billion dollars or more.1 Every one ends with two brands in market and a deadline to become one. A typical rebrand takes seven months from first talks to rollout,2 and an acquisition rarely allows that long. Sales needs one story on day one, customers need one name, and the acquired company’s files keep circulating on the old brand until someone rebuilds each one.
- Day one comes firstThe integration plan covers systems, people and legal entities. Thousands of customer-facing files wait until someone has time.
- Two file libraries, two toolchainsThe acquired company built in its own templates, fonts and formats, often with its own outside partners.
- Confidential until closeWork often starts before the announcement, which limits who can see the files and how many hands can help.
How a post-acquisition rebrand works
The Design Engine learns the acquiring brand from your own templates and guidelines, then moves the acquired company's files onto it. PowerPoint, Word, InDesign, Illustrator, Figma and video files come back native and editable, with content, structure and data intact and names, logos, type, color and layouts on the new brand. Nothing ships off brand, and the integration team can see exactly what moved.
Your brand, compiled
The acquiring brand, built from the templates and guidelines you already approved, becomes the reference for both companies.
Their files, converted
The acquired company’s decks, documents, data sheets, design files and video move onto the new brand, thousands at a time.
Each change on the record
Each converted file is checked against the brand, old names and logos are caught, and integration, legal and brand teams get a log of what changed.
What changes for your team
- One brand on day oneCustomers, partners and sales see one company sooner, while the deal is still news.
- Lower integration costFile-by-file rebuilds across two companies run as one program, at a fraction of the production hours.
- Control before the announcementA small team moves a large library without widening the circle of people who see it.
Frequently asked questions
How long does a post-acquisition rebrand take?
A typical rebrand takes about seven months from first talks to rollout. With The Design Engine, converting the acquired company’s files takes weeks, so the timeline depends mostly on your approvals.
Can the work start before the deal is announced?
Yes. A small team can convert a large file library without widening the circle of people who see it, and the files are converted in your own environment through your own AI tools.
What happens to the acquired company’s templates?
Their content moves onto your templates. Old masters, fonts, logos and colors are replaced, while text, charts and structure are kept.
Which files can be converted?
PowerPoint, Word, InDesign, Illustrator, Figma and video. Collateral that only survives as a PDF can be rebuilt as a working file.
How do we know nothing on the old brand slipped through?
Each converted file is checked against your brand, old names and logos are flagged, and the integration team gets a log of what changed, file by file.
See it on the acquired company’s files.
Send us your template and a few files from the company you acquired, under NDA if you need it. On the call you’ll see them converted and checked.
Sources
- PitchBook, “2025 Annual Global M&A Report,” 2026. pitchbook.brightspotcdn.com
- Bynder, “2023 Rebranding Study Reveals New Data,” survey of 1,002 marketers, 2023.