On brand at launch. Current after every update.
The Design Engine builds data sheets, launch decks, white papers and demo videos on your brand, and keeps them current as the product and the brand change.
Why launch content drifts
Product marketing carries the launch: almost three quarters of product marketers count sales collateral among their key responsibilities.1 The volume never stops: new releases, new data sheets, refreshed decks and AI drafts from every team. And it drifts: 53% of B2B content and enablement leaders say their teams sent outdated, off-brand, or incorrect content to a customer in the past month.2
- Launches never stopEvery release needs a data sheet, a deck update, a demo and an enablement kit, on a date that does not move.
- AI drafts arrive off brandBlog posts, briefs and AI drafts come in fast with their own idea of the brand, and need rebuilding before they ship.
- Old assets stay in circulationWhen the product or the brand changes, earlier data sheets and decks keep going out, because nobody has time to update them all.
How it works for launches
The Design Engine learns your brand, then turns source material such as blog posts, briefs, specs and AI drafts into finished launch assets: data sheets, launch decks, white papers and demo videos, as native files your team can keep editing. When the product or the brand changes, it updates the assets you already have. Every statistic needs an approved source, and nothing goes out until it passes.
Your brand, compiled
Templates, guidelines and approved examples become the rules each launch asset is built on.
Source in, collateral out
Blog posts, briefs and drafts become data sheets, decks and white papers, native and editable.
Each claim, checked
Statistics are tied to approved sources, AI tells are removed, and each asset is checked before it reaches sales.
What changes for your team
- Launch on scheduleCollateral is ready on release day.
- Current as well as consistentProduct and brand changes roll through existing assets, so sales stops sending last quarter’s data sheet.
- Claims you can defendEvery statistic ties back to an approved source before it ships.
A global cybersecurity company turned five blog posts into six approved white papers overnight, including a consolidated paper nobody had asked for.
Frequently asked questions
Can it turn blog posts into white papers?
Yes. In one case, five blog posts became six approved white papers overnight, and each statistic in them links back to its source post.
How do existing data sheets stay current?
When the product or the brand changes, the update rolls through the data sheets and decks you already have, so sales stops sending out old versions.
What happens to claims without a source?
They are flagged before the asset ships. A statistic needs an approved source before it goes into a data sheet, deck or white paper.
Which launch assets does it cover?
Data sheets, launch decks, white papers, demo videos and enablement kits, as native files your team can keep editing.
Do we still need our design team?
Yes. Your designers set the brand and approve the templates. The Design Engine handles the volume so they can spend their time on the launch work only they can do.
See your next launch on brand.
Send us a template and the source material from a recent launch. On the call you’ll see it turned into finished, on-brand collateral.
Sources
- Product Marketing Alliance, “State of Product Marketing,” survey of 2,000+ product marketers, 2020. productmarketingalliance.com
- Visme, “2026 B2B Sales Content Report,” survey of B2B content and enablement leaders in the US, UK, Canada and Australia, 2026.